Tandem
Bringing delight to seamless API workflow mapping
Role
Deliverables
Strategy, Visual identity, Wireframes, Hi-fidelity screens, Prototype, iOS Android app
Platforms
iOS, Android
Tandem came to us to design and bring their custom API tool to life, so even those without a dedicated dev team can test and run custom API workflows.
Tandem is a tool for creating custom API integrations, something that normally requires a development team. To bring power back into those who may not have the budget or schedule to do so, users can test, create and run API workflows directly within Tandem, with limited technical knowledge.
Because of this blend between the highly technical & less technical user base, we set out to design a brand that captured the essence of what Tandem does through abstracted illustrations, while bringing a whimsical and bubbly color palette and overall look to the brand. Highly technical products don’t have to look boring!
As a product designed to scale and be used by many, we dug deep into the branding experience, thinking through naming, strategy, social media, photography, all while building a visual style that can also be used to build the product it’s self, keeping the design highly usable, clean & without excess clutter.
Using Tandem’s delightful interface, users can manage multiple partnerships within their account, upload API specs and create custom workflows and configurations.
After working through the entire product interface, we switched our design gears and created the Tandem marketing site, bringing the illustrative style to life with satisfying animations.
We loved digging into the nitty gritty details of the API workflow builder just as much as turning those concepts into funky, animation-worthy illustrations. Tandem is currently live, check it out here.